Lens End Media – Video Production Agency
(Acquired by BrandStar)
Digital Marketing Producer
March 2021 - Aug 2021
Graphic Designer
Nov 2020 - March 2021
Overview:
Spearheaded the design of social media, email, and advertising campaigns.
Exceeded fundraising goals for clients through email campaigns; led campaigns for NFL safety Dr. Myron Rolle’s Neurosurgical Fundraiser; achieved $250,000 goal in one month for their GoFundMe fundraiser.
Improved email subscriber rates by over 25% across two months, achieving consistent 25–40% open rates, & new clients.
Analyzed campaign data with audience research and A/B testing.
Established and monitored key performance indicators with our team each quarter.
